Finance

Wealth Creation: A Personal Financial Plan

Creating your own personal wealth, from whatever means of income you enjoy, requires knowing where you’re going, and accounting for your own personal finances. It is essential to know what you are worth – your assets and liabilities – and Owner’s Equity – before you can start to develop a good financial plan to create wealth. In the world of accounting Assets = Liabilities + Owner’s Equity so this is what we have to establish now. Firstly you have to work out what your assets and liabilities are, then you can calculate your Owner’s Equity. When you know what you are... [Read the full story]

Entrepreneurship

Why Aren’t Women Making More Money?

by Editor · 2 Comments

We keep seeing more and more women opening businesses. In fact, we are beginning to see women entrepreneurs emerging as leaders in their industries. Then, why aren’t we seeing women in the top 10 richest Malaysian list? Or anywhere that? People talk about all the ‘special treatment’ women receive in businesses. But what people aren’t talking about is that women-owned businesses aren’t doing all that well. Today’s entrepreneurial woman wants control over whom she works for, what she does, how she spends her time, and how much money she makes. Most of all, she wants to know that what... [Read the full story]

Sales

Why Your Sales Team Is Unproductive

by Editor · Leave a Comment

Sales are a challenging task for any company, and running and managing and effective sales team is vital for your company’s bottom line. Sales are the lifeblood of any company or organization. You need sales to drive revenue and keep a steady cash flow into the company. By finding solutions for the following you can improve your sales team performance and increase your sales. Reason #1: Not Asking for the Business This is key point in any sales cycle. Great sales people know how and when to ask for the business. They need to show your company’s commitment to earning the business and be prepared... [Read the full story]

Marketing

Positioning: The Art Of Value Competition

by Editor · Leave a Comment

What is your positioning? Positioning is a statement of uniqueness. It is a conclusion of what makes customers choose you instead of your competitors. In the marketing world, positioning represents customers’ reason to buy. For example, in the luxurious car category, Mercedes Benz positions itself as ‘the status symbol’, while BMW positions itself as ‘the ultimate driving machine’. Therefore, if a customer wants a status symbol, he will opt for Mercedes Benz – on the other hand, if he is more interested in the driving sensation, he will choose BMW instead. Al Ries, the world’s “Positioning... [Read the full story]

Strategy

Sun Zi Art Of War: Pre-Empting Rival’s Strategies

by Editor · Leave a Comment

The best form of attack advocated by Sun Zi, is to preempt your rivals strategies. The ability to subdue the enemy without battle is a reflection of the ultimate supreme strategy. The supreme is to attack enemies’ strategies and plans, by thwarting them. Next is to attack the enemies’ strategic alliances with other nations. The next option is to attack enemy troops. The worst option is to attack the cities (Chapter 3, Art of War). So how do we preempt our rival’s strategies? In the context of war, firstly, you must be able to anticipate the moves of your enemy. Secondly, the reason behind... [Read the full story]

Technology

Phishing Bait: Identifying & Protecting Against Phishing Traps

by Editor · Leave a Comment

Phishing—a con game run by attackers who use spam, fake web site and other Internet technologies to trick people into divulging confidential or sensitive information in order to commit fraudulent acts—has become one of the most prevalent and worrisome Internet threats today. The latest Symantec Internet Security Threat Report (ISTR) Vo l XII found that over 2.3 billion phishing messages were blocked in the first half of 2007, an increase of 53 percent over the second half of 2006. Unfortunately, small and medium enterprises (SMEs) are not immune to this victimization and, in fact, are often... [Read the full story]

Advertising

Is Advertising Dead?

Talk to almost any advertising agency, or Fortune 500 company executive about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today. What is fragmentation... Read more of this article

3 Simple Conversion Tactics

In my experience, entrepreneurs and business owners are some of the most time-strapped people on earth. They’ve got businesses to run, expenses to account for, and taxes to pay. That’s why I’ve put together these three simple “conversion tactics” that are bound to help you bring in more customers and increase your advertising ROI. Whilst... Read more of this article

Direct Response or Branding?

Which would you choose? Many people say SMEs should not build their brand image or position themselves; as these are long-term processes and do not guarantee results. For their smaller marketing budgets, they should concentrate on fast, easy and direct response advertising that diverts their customers to their business in the short-term. Whilst I... Read more of this article

More Posts From Advertising